After the Champs-Elysées, adidas continues to densify its Parisian presence with a more compact, but very targeted format, in a district where residents, working people, tourists and fashion consumers meet every day. A few days before the start of the 2026 World Cup, the brand chose to back…

A few days before the start of the 2026 World Cup, Opera intends to transform its mobile browser into a true companion for supporters. The Norwegian group, listed on the Nasdaq under the symbol OPRA, unveiled on June 9 a series of new features dedicated to football on…

The French Triathlon Federation is taking a new step in its development strategy. By launching the first edition of the “Triathlon Festival”, from June 8 to 14, the federal body wishes to create an annual meeting capable of simultaneously uniting its network of clubs around the same objective:…

FIFA+ already existed as a proprietary environment, but its capacity to emerge in the face of the fragmentation of uses and the inflation of video offerings remained limited. By switching its service to DAZN, FIFA is choosing the logic of critical mass. It relies on a platform already…

The padel market continues to be structured in France. After having supported the growth of the discipline through its specialized distribution activity, Esprit Padel Shop is taking a new step with the launch of a second-hand service dedicated to padel equipment. Announced on June 1, 2026, this new…

Driven by ever denser programming and maximum exposure on its various platforms, the group confirms the unifying power of Roland-Garros in the French audiovisual landscape. The performances recorded from this first week demonstrate both the sporting appeal of the tournament and the ability of France Télévisions to transform…

A few years ago, the promise of televised football was mainly based on a simple equation: live, big screen, sofa. In 2026, it will become significantly more complex. The match is no longer just content watched at a fixed time, but an experience to be arbitrated between technical…

Teisseire already knows the route. Before returning to the Tour de France Femmes in 2024 with Zwift, the brand had accompanied the Tour de France for almost a decade, from 2010 to 2018. It now chooses to extend the adventure with ASO until 2029, confirming a presence which…

In sponsorship, the title partner occupies a special place. He is not just one advertiser among others. Its name often accompanies that of the event, appears on bibs, starting arches, press releases, rankings, social content, participant emails and signage materials. This visibility, sought after for its power of…

At a time when England is widening the gap economically, French women’s football is trying to change dimension. And the LFFP now wants to support its speech with concrete results. Behind the final of the Arkema Premier League Playoffs between OL Lyonnes and Paris FC, the League seeks…