After accelerating its development thanks to product innovation and an ever more assertive presence in running, HOKA is now tackling another growth lever: loyalty. The Deckers Brands group brand launched on July 13 its first loyalty program in three major European markets, France, the United Kingdom and Germany.…

Competition folklore or match eve provocation? Neither one nor the other! In a few days, the French team was brought back to what racism regularly challenges it: its full belonging to the nation it represents. After the elimination of Paraguay by the Blues in the round of 16…

We continue our series launched for the World Cup with Getty Images. Every day, discover an exclusive photo accompanied by the photographer’s commentary, to dive into the heart of the behind-the-scenes and moments that make the history of the tournament. The opportunity to offer a unique perspective on…

Every summer, the Tour de France takes its place in the French landscape with an almost heritage regularity. The event has long gone beyond the strict framework of cycling competition. It is at the same time a sporting spectacle, a national soap opera, a showcase of the territories…

After several editions outside La Rochelle, the Mini Transat returns to a port which is part of its memory. This return is not just a matter of geography. It places the race in an environment that resembles it: a solid nautical basin, a popular maritime culture, mobilized public…

The decisive moment Stacy Revere’s perfectly timed remote camera captures the split second that changed Egyptian history. As Emam Ashour’s header escapes Patrick Beach’s despairing dive, the ball is frozen in its trajectory towards the net, immortalizing the decisive moment that propelled Egypt to the quarter-finals of the…

On the eve of the Grand Départ of the Tour de France, Sport Stratégies devotes its new issue to one of the most powerful areas of expression for sports marketing: the Grande Boucle. In this magazine, the Tour is told as much on the road as in the…

The exclusion of the Girondins from national competitions, for failing to provide the required guarantees in time, is not only a harsh decision. It’s an x-ray. That of a club which has long lived above its real economic capacity. And that of a French system which continues to…

The interest of this offensive lies firstly in the timing chosen. For several months, uses have been shifting. To choose a GPS trail watch, compare fitness brands or identify a specialized distributor, a growing proportion of requests no longer go only through traditional search engines or comparators, but…