Intersport leaves nothing to chance. A few weeks before the start of the 2026 World Cup, the brand is deploying a major marketing offensive with the launch of “Foot & Style”, a free guide which shakes up the traditional codes of communication around football. This 38-page publication, available…

The marathon world turned upside down on April 26, 2026 in the streets of London. Sabastian Sawe shattered the barriers of possibility, completing the marathon in 1h59’30, thus erasing the world record of 2h00’35 which belonged to the late Kelvin Kiptum. More than a record, this performance marks…

Nike Training inaugurates a new space in Paris dedicated to performance with the Hard Wins Clubopen from April 24 to 26 at 60 rue de Richelieu (Paris 2nd). Designed as an ephemeral laboratory of modern training, this three-day hub showcases the global approach to performance developed by the…

YouGov unveils its Global Brand Manual on fan engagement and the real impact of sponsorship in the run-up to the 2026 World Cup. The purpose of the report is simple: help brands understand audiences, optimize their sponsorship strategies and measure the real impact of their activations. The event…

2026 review – Where is Rematch.tv today in terms of activity, users and partnerships? What figures or trends illustrate the development of the platform since its creation? In 2026, Rematch has reached an important milestone. After a construction and product validation phase, the platform enters into a dynamic…

Rebranding of agencies, transformation of federations, new athlete dynamics and the rise of outdoor sports: sport continues to reinvent itself at all levels. From LEVELED to Sport Vitalité, including the arrival of Mathieu Blanchard at Kiprun and AXA’s commitment to women’s rugby, an overview of the 5 major…

Rockstar Games, iconic publisher of global franchises, was the target of a sophisticated cyberattack exploiting vulnerabilities linked to cloud services. After infiltrating the systems of Rockstar Gamesthe hackers from the ShinyHunters group decided to publish part of the stolen data a few days ago, due to lack of…

Millet, a century-old mountain equipment brand, is launching its “Carry your dreams. Even if no one sees them” to question the impact of social networks on the mountain experience. This initiative, which was accompanied by a round table held on April 13 with experts like Charles Dubouloz and…

You talk about a festival that “brings cycling to life”: what concretely changes in the visitor experience compared to previous editions? This year, we have really evolved the visitor experience to make it more active and immersive. In particular, we have created three distinct treasure hunts (family, sports…

Dropping out of sport begins early, much earlier than we imagined a few years ago. At 14 years old, 82% of adolescents say they practice a sporting activity at least once a week. At 18, there are only 69% left. Behind this 13-point drop, an even clearer reality:…