On the eve of the Grand Départ of the Tour de France, Sport Stratégies devotes its new issue to one of the most powerful areas of expression for sports marketing: the Grande Boucle. In this magazine, the Tour is told as much on the road as in the…

The exclusion of the Girondins from national competitions, for failing to provide the required guarantees in time, is not only a harsh decision. It’s an x-ray. That of a club which has long lived above its real economic capacity. And that of a French system which continues to…

The interest of this offensive lies firstly in the timing chosen. For several months, uses have been shifting. To choose a GPS trail watch, compare fitness brands or identify a specialized distributor, a growing proportion of requests no longer go only through traditional search engines or comparators, but…

We continue our series launched for the World Cup with Getty Images. Every day at midday, discover an exclusive photo accompanied by the photographer’s commentary, to dive into the heart of the behind-the-scenes and moments that make the history of the tournament. The opportunity to offer a unique…

Some sports books document a career. Others shift their gaze. Saved by the swing clearly belongs to the second category. The subject, apparently, could lend itself to an expected reading: an extraordinary destiny, a shattered childhood, resilience, high level. But Issa Nlareb’s book escapes the somewhat conventional mechanics…

Passion remains a powerful driver of attractiveness. But it is no longer enough to compensate for certain structural weaknesses in the sports job market. This is the observation that emerges from the study devoted to the employer brand in the sports sector. Produced for Afdas, it provides a…

We continue our series launched for the World Cup with Getty Images. Every day at midday, discover an exclusive photo accompanied by the photographer’s commentary, to dive into the heart of the behind-the-scenes and moments that make the history of the tournament. The opportunity to offer a unique…

With an initial assessment focused on shooting speed and distance, adidas is not just outfitting the competition. The brand invites itself into its reading. The fastest goal of the opening week is attributed to Emam Ashour, during Belgium-Egypt, with a shot measured at 123.4 km/h. Harry Kane follows…

The 65th edition of the Jumping International de La Baule – Official of France will remain as one of the great sporting events of this early summer. For four days, the François-André stadium welcomed more than 45,000 spectators, who came to witness a succession of leading events won…

Historical broadcaster of the event since 2021, the L’Équipe channel records record results for the 94th edition of the 24 Hours of Le Mans, won by Toyota. Over the four days of racing, the XXL system deployed by the channel reached 12 million viewers, an increase of 9%…