France Télévisions is striking a major blow in the digital arena by launching francetv sport on February 4, 2026, right in the heart of the Winter Olympic Games in Milano Cortina. Free, available 24/7 to check and 7/7 on the france.tv platform until the 2030 Olympics, this digital…

For almost 30 years, article L.228-2 of the environmental code has required communities to provide cycling facilities “when constructing or renovating urban roads”, excluding motorways and expressways. Concretely, redoing a street in the city had to rhyme with the creation of paths, cycle lanes, greenways, meeting areas or…

Violence within French sports clubs is no longer a taboo: an unprecedented study carried out in 2024 among 2,250 athletes aged 14 to 45 reveals that 59% of them have suffered at least one form of violence since arriving at their current club. Psychological for 47%, physical for…

Today, this summer finally finds a refuge. A place to last. A place to transmit. At the heart of the Allianz Riviera Stadium, in Nice, the National Sports Museum is opening an exceptional space: “A summer of 2024 – The flame never goes out. » More than an…

How did SKI Fit 360 negotiate its presence along the Olympic flame route and in the sponsor areas of the Milano-Cortina 2026 Olympic Games? Through a proactive approach to national and international Olympic sponsors. This concerns both the Italian subsidiaries and the international headquarters. We have developed a…

Organized on February 6 at BASE Milano, in the design district, “Shaping New Futures: A Salomon Experience” is not intended as a simple pre-Games cocktail, but as a declaration of intent on the future of the brand. A few hours before the official opening, 300 guests – international…

What if music was the invisible soul of major events? There are moments when sport goes beyond the simple framework of performance. Suspended seconds, where the arena falls silent… then bursts into flames. Where a few scores are enough to transform a competition into a collective experience. The…

A symbolic milestone for the Italian company, but above all a striking demonstration of the central place that technology now occupies in the ecosystem of global sports performance. A partnership that goes beyond the simple supply of equipment At a time when the Olympic Games are transforming into…

Train future sports business leaders From the next school year, TBS Education is launching a new Master of Science (MSc) in Marketing & Management of Sports Organizationsa program of excellence entirely dedicated to contemporary issues in the sports industry, designed to support talents who wish to build a…

Since the takeover by Liberty Media in 2017, F1 has switched from a premium TV product to an “always on” ecosystem designed for mobile and social networks. The fan base following the sport on social platforms has increased six-fold since 2018, while official F1 accounts now exceed 96…