Rebranding of agencies, transformation of federations, new athlete dynamics and the rise of outdoor sports: sport continues to reinvent itself at all levels. From LEVELED to Sport Vitalité, including the arrival of Mathieu Blanchard at Kiprun and AXA’s commitment to women’s rugby, an overview of the 5 major…

Rockstar Games, iconic publisher of global franchises, was the target of a sophisticated cyberattack exploiting vulnerabilities linked to cloud services. After infiltrating the systems of Rockstar Gamesthe hackers from the ShinyHunters group decided to publish part of the stolen data a few days ago, due to lack of…

Millet, a century-old mountain equipment brand, is launching its “Carry your dreams. Even if no one sees them” to question the impact of social networks on the mountain experience. This initiative, which was accompanied by a round table held on April 13 with experts like Charles Dubouloz and…

You talk about a festival that “brings cycling to life”: what concretely changes in the visitor experience compared to previous editions? This year, we have really evolved the visitor experience to make it more active and immersive. In particular, we have created three distinct treasure hunts (family, sports…

Dropping out of sport begins early, much earlier than we imagined a few years ago. At 14 years old, 82% of adolescents say they practice a sporting activity at least once a week. At 18, there are only 69% left. Behind this 13-point drop, an even clearer reality:…

The observation is now clear: live sport is no longer a single moment, concentrated on a single screen. It is part of a broader, continuous experience, where digital uses extend and enrich consumption well before kick-off and long after the final whistle. The match is no longer enough…

Organizing the Winter Games in 2030 in the heart of the French Alps means banking on fragile mountain areas, exposed to litter and critical eyes. Edgar Grospiron, president of COJOP, recalled: “The mountain is not a setting, it is a living, fragile territory. » This charter commits to…

Au-delà de la technologie, Hyundai entend également renforcer son ancrage local en organisant des camps de football pour les jeunes dans plusieurs villes hôtes aux États-Unis, ainsi qu’un concours international destiné aux enfants. Une stratégie globale qui vise à connecter innovation, engagement sociétal et expérience des fans à…

The JOPs left their mark on Paris 2 years ago. How do you plan to transform this Olympic momentum into sustainable public policies for the sporting practice of Parisians? The 2024 Paris Olympic and Paralympic Games were a real success and helped make our capital the world capital…

Eighteen months before the deadline, this first partnership sets the tone for a project which aims to establish itself as the largest gathering ever organized in the history of cycling. The event will bring together nearly 15,000 athletes from 206 national federations, with 281 world titles up for…