Month February 2026

On March 28, the starting line installed at Place de la République will not only be that of a 6 or a 10 kilometer. It will materialize a dynamic that has become structuring in the landscape of events taking place in France. With 10,000 participants expected, the Sine…

Skiset was born in 1994 and has gone through several economic cycles and changes in skiing. Looking back, which major transformations have most shaped the Skiset model, and which will be decisive for the next decade? From the creation of SKiSET, the founding members had the desire to…

Can you explain the “Altra Fit” philosophy and how it sets Altra apart from other running shoe brands on the market? The Altra Fit philosophy is based on designing shoes that respect the natural shape and biomechanics of the foot. It is based on two key principles: leaving…

By becoming title partner of Marseille-Cassis, what evolution do you wish to embody in your sponsorship policy in relation to your historical commitments in professional sport? Delphine Stricker: After nearly 30 years of involvement in professional cycling, which has notably made it possible to considerably increase the notoriety…

Major events like the Super Bowl or the Winter Olympics have become deeply multi-channel experiences. In your opinion, what is the main shift that sports organizations must make today in their way of conceiving fan engagement? Pierre Bell: Yes, totally, and that’s precisely what makes these highlights so…

Ligue 3 will adopt a hybrid pro-amateur model: 18 teams from the current National, with play-offs for promotion to Ligue 2, a strict salary cap to contain financial excesses, and reinforced quotas for players trained in France or locally. The arbitration innovates with a systematic fourth referee, the…

In Biarritz, the heart of the countryside is contained in one name: Aguilera. This vast plateau, which houses the Sports Park and the Biarritz Olympique, is one of the last significant pieces of land in the city; its future articulates the questions of housing, heritage preservation and tourist…

Long confined to the register of entertainment or secondary public service, sport is changing its status in the municipal debate. As the March 2026 election approaches, it no longer constitutes just a program chapter: it becomes a revealer of the budgetary choices, investment priorities and territorial vision held…

The ad may seem classic. A title partner for one of the most emblematic races on the French calendar, the Marseille-Cassiswith tens of thousands of participants each year and an imagination firmly established between sea, hills and popular performance. But behind this naming lies a much more structuring…

The French Swimming Federation (FFN) is officially launching the renovated French Swimming School (ENF), a modernized and inclusive educational course for all audiences aged 4 and up, aiming to revolutionize the learning of swimming and the discovery of aquatic disciplines. This renovated ENF is structured around three key…