Month March 2026

Eighteen months before the deadline, this first partnership sets the tone for a project which aims to establish itself as the largest gathering ever organized in the history of cycling. The event will bring together nearly 15,000 athletes from 206 national federations, with 281 world titles up for…

Alpes 2030 : 2,4 milliards d’euros de marchés en ligne de mire Le COJOP Alpes Françaises 2030 et la Solideo Alpes 2030 ont lancé à Marseille leur stratégie de mobilisation économique en vue des Jeux d’hiver, réunissant plus de 800 acteurs au Palais de la Bourse. À la clé : près de…

Four years before the Games, the COJOP Alpes Françaises 2030 seeks to provide guarantees of balance and listening. By entrusting the co-chairmanship of the Athletes’ Commission to Sarah Abitbol and Maxime Montaggioni, the organization intends to illustrate its commitment to shared governance between Olympic and Paralympic, snow and…

Winter sports traditionally experience audience peaks during the Olympic Games but struggle to gain media coverage. How does PEAK30 intend to transform this one-off interest into a sustainable cultural and marketing phenomenon by 2030? Olivier Chirinian: Winter sports do not lack attractiveness, they lack continuity. Today, attention is…

In this context, the line taken by Éric Ciotti – critical of costs, skeptical of certain temporary infrastructures, favorable to a rationalization of the project – does not automatically lead to a withdrawal. On the other hand, it opens the way to a rereading of the Nice system,…

Xiaomi becomes official partner of the LNB and focuses on the fan experience Xiaomi associates with the National Basketball League (LNB) as official sponsor of the Betclic ELITE and ELITE 2 championships from March 21, 2026. This strategic partnership aims to bring together technology, sport and urban culture,…

From the first scenes, the setting is set: a sports boarding school, boys launched into performance mechanics, disciplined bodies, shaped to absorb and respond. Camille, a young ring prodigy, seems to move forward without wavering, carried by an almost instinctive mastery of his art. But an accident disrupts…

Outdoor sports are experiencing silent but profound growth. Mountain biking, trail running, mountaineering, white water sports and hiking now structure a significant part of contemporary physical practices, at the crossroads of leisure, health and the quest for experiences in contact with living things. This shift is accompanied by…

There is a very simple way to measure the transformation of French rugby. On March 14, 2026, at the Stade de France, a penalty from Thomas Ramos at the last second of a Crunch of 94 points scored (48-46) offered the Blues their second consecutive title in the…