Month January 2026

A “sports festival” under ICE escort An ICE division will be deployed during the Milan-Cortina Winter Olympics to “support” the US Diplomatic Security Service and Italian authorities, officially in the name of fighting transnational crime. Behind this technocratic language is the importation onto European soil of a force…

One year after Paris 2024, French sport is entering a new era. Less euphoric, more demanding. In a context of economic consolidation, transformation of uses and quest for impact, specialized agencies are establishing themselves more than ever as the pivots of the ecosystem. Lighting. The end of a…

Organized from June 11 to July 19 between the United States, Canada and Mexico, this competition expanded to 48 nations promises a record global audience. Unanimously validated by Ligue 1 and Ligue 2 clubs, this contract valued at between 18 and 20 million euros – rights and production…

For decades, French sport has celebrated the moment. The victory, the medal, the performance. Much less what came after. However, behind the light of the podiums, the post-career remains for many athletes a gray zone, sometimes brutal, often poorly anticipated. A paradox that is all the more glaring…

Ski jumping suits are tailor-made via a 3D scan of the athlete’s body, feet 30 cm apart, in tight-fitting underwear. The crotch height determines the authorized size of the suit: minimum tolerance of +2 cm and maximum of +4 cm on the body, up to +6 cm on…

Davos: the pause that hides the latent storm The escalation seemed inevitable in mid-January: Trump, obsessed with Greenland – its missiles, its rare earths, its Arctic lock – threatened Copenhagen with trade sanctions if Denmark did not cede the island “for national security”. An indignant Europe responded: Ursula…

A partnership between American heritage and British excellence? Founded in 1920 in Buffalo (New York), New Era, a world reference in premium caps, is joining forces for the first time with an F1 team. This partnership unites a century of American sporting heritage with the precision and innovation…

The face-to-face sporting event remains firmly anchored in practice. Seven out of ten spectators who attended a paid professional event did so in the last six months, and nearly 72% reported a frequency of attendance greater than once every six months. Far from the image of an occasional…

Beyond the premier race, the Society for the Encouragement of French Trotter Breeding (SETF) intends to transform the legendary meeting into a platform for emotions and entertainment. A bold bet for an institution founded in 1864, but fully anchored in the expectations of today’s public. Three days, three…

The wave of cold and snow that has hit France since the end of December 2025 acts as a powerful accelerator for sales of outdoor and ski equipment. Snowleader capitalizes on this perfect timing: “The snowy and cold weather over a large part of France allowed us to…