Historical broadcaster of the event since 2021, the L’Équipe channel records record results for the 94th edition of the 24 Hours of Le Mans, won by Toyota. Over the four days of racing, the XXL system deployed by the channel reached 12 million viewers, an increase of 9% compared to 2025.
For this competitive edition, the L’Équipe channel mobilized more than 60 employees around a branch located in Le Mans, with 40 hours of broadcasting accumulated over four days. The program started on Thursday June 11 with the support races, continued with the hyperbole broadcast for the first time as a bonus on the channel, then covered the entire race and post-race until Sunday June 14 at 6 p.m.
The finish of the race, this Sunday at 4:03 p.m., particularly marked the audiences with 1.1 million viewers. This peak allowed the L’Équipe channel to rank as the second channel in France among the entire public at this precise moment, with 13.2% audience share among those aged 4 and over. Over the entire weekend, the channel confirmed its position as leader of the TNT channels and ranked fifth channel in France among the entire public, with 3.5% 4+ audience share.
The rest of the series from July 12
Broadcaster of the FIA WEC for the period 2026-2029, the L’Équipe channel will continue broadcasting the championship with the Rolex 6 Hours of São Paulo, Brazil, from Sunday July 12. The meeting confirms the channel’s anchoring in the automotive endurance ecosystem, while audiences for the 24 Hours of Le Mans confirm the growing attractiveness of this discipline among the general French public.
A.J.
PakarPBN
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